East-West

Indicates a gemstone setting where the stone is oriented horizontally across the band rather than the traditional vertical alignment.

Part of speech: adjective
Definition: In jewelry design, the term "East-West" refers to a specific orientation of a gemstone set horizontally across the ring band, contrasting with the conventional vertical ('North-South') setting. This orientation gives a contemporary and distinctive appearance to the piece, often creating the illusion of a wider, more substantial look. It can be applied to various types of jewelry pieces, such as rings, necklaces, and bracelets, and accommodates different shapes of gemstones, including oval, marquise, and emerald cuts. The East-West setting is popular among those who seek a modern twist on classic jewelry styles, offering a fresh perspective on gemstone presentation. This design choice not only highlights the beauty of the stone but also adds a unique character to the jewelry, making it stand out in a subtle yet significant way.