Pure Gold

Pure gold refers to gold that is 99.9% pure, known for its deep lustrous yellow color and high value.

Part of speech: noun
Definition: In jewelry, pure gold, often marked as 24k gold, embodies the highest purity level, consisting of 99.9% gold with minimal trace amounts of other elements. Its deep, rich yellow color is highly sought after for luxury jewelry items but is also known for its softness and malleability, which make it less ideal for pieces meant for daily wear. Pure gold does not tarnish or corrode, preserving its beauty over time, but it is more prone to scratches and deformation due to its softness. This attribute makes pure gold an excellent choice for investment pieces or ceremonial wear rather than everyday jewelry.